Tuesday, June 05, 2007

Star Bucks for Starbucks




"Hello, Amazon customers, Paul McCartney here," begins the legendary rock singer.
He then starts strumming a mandolin and singing the first few bars of his next single. The video clip feels awkward at first. Is that a hotel room? Did he botch a chord? When did Sir Paul start channeling Christopher Walken? Is the ex-Beatle really here, promoting his new record on Amazon.com with a personalized pitch?
It then feels all too real by the time he advises viewers to "click the button. Buy the record. Buy. Buy millions of them."

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