Starbucks to heavily promote new Paul McCartney album

Global coffee conglomerate Starbucks is organising a special global listening event on June 5 for Sir Paul McCartney's new album Memory Almost Full. More than 10,000 locations in 29 countries around the world will play the album in full throughout the day.
Starbucks has estimated that globally, more than six million people will hear at least part of the album on that day.
Memory Almost Full will also be positioned prominently in its stores at the point of sale and other areas.
A limited edition Paul McCartney Starbucks card will also be offered. The first time Starbucks has done anything like this was for the late Ray Cahrles album Genius Loves Company.
The album will also be supported with in-store signage and satellite radio play via Starbucks' XM channel and a special dedicated McCartney channel. Special tie-ins with in-store Wi-Fi partner T-Mobile will also be held.
Memory Almost Full will also be available for digital download via online retailers, with Starbucks planning to provide prime positioning to the album via its area in Apple's iTunes store.
Elsewhere, the album will be marketed by hand-picked teams within Universal Music Group International companies.